ITLC | INTERNATIONAL TEACHING LEARNING COOPERATIVE

Director, Programming and Communications 

Durham, NC -  2013-2020

 

When I joined the ITLC, it was a small company that held two conferences each year. Together, the two founders and I have grown the company, which now hosts five annual Lilly Conferences on Evidence-Based Teaching and Learning, several intensive faculty workshops (Lilly Institutes), online workshops, and a biweekly blog with over 20,000 readers. As a senior director, I was responsible for coordinating all five Lilly Conferences and developing and maintaining all branding and communications. My roles included:

 

• Developing all marketing campaigns and materials

• Developing the program book, event app, signage, and ancillary materials

• Managing the conference websites

• Overseeing the proposal review process and building the schedule/program

• Building and maintaining communications with presenters, keynote speakers, participants, and venue staff

• Seeking out, developing, and maintaining relationships with high value university and institutional contacts

• Acting as the onsite event manager and overseeing ITLC staff

• Monitoring and maintaining the event budget

• Tracking and monitoring ROI

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FE DESIGN

Freelance Graphic Designer
Durham, NC  -  2007-2015

 

I specialized in branding and identities. I provided creative design solutions for non-profit organizations, small businesses, and large corporations. As a designer, I worked with clients to design and customize:

 

• Single projects such as logos and brochures

• Large scale branding projects, creating all materials needed for a marketing campaign, event, or new business launch

 

CENTER FOR FACULTY EXCELLENCE (CFE), UNIVERSITY OF NORTH CAROLINA 

Administrative Support Associate

Chapel Hill, NC - 2010-2013

 

The CFE provides resources and support for faculty development in teaching, research, leadership, and mentoring. My role was to support the Center’s marketing efforts and assist with planning seminars and events. I was responsible for: 

 

• Designing marketing materials, seminar presentations, and newsletters

• Developing marketing and communication strategies

• Planning the logistics and setup for all center events and seminars
   

MIDMICHIGAN HEALTH

Community Outreach Assistant

Midland, MI  -  2007-2008

 

I worked for the MidMichigan Home Care and Hospice agency within the University of Michigan Health System.  There were seven counties in our territory, for which I coordinated all events, marketing plans, and communication strategies. My duties included:

 

• Writing regular press releases   

• Creating and implementing public relation campaigns

• Organizing sponsorships, events, and fundraising activities

• Representing agency through public exhibits and personal contacts

• Coordinating field sales staff and volunteers

• Writing and designing all marketing materials and agency publications